Tag: Digital Marketing

SEO and SEM: Trends and implications for Marketing Managers

December 7, 2016

There are more than 3.6 Billion Internet users as of the moment that this blog is being written (https://www.gwava.com/blog/internet-data-created-daily) and more than 7.8 billion Google searches every day (http://www.statisticbrain.com/google-searches/). I could go on stating such figures, but you get the general idea. There is a staggering amount of content being created, searched for and consumed … More SEO and SEM: Trends and implications for Marketing Managers

How is digital marketing different from conventional marketing?

December 7, 2016

With the penetration of the Internet, the average time spent online by the Internet user has increased substantially. It would seem only natural that marketers will follow consumers and take to digital media. At first glance- it would seem just like the radio, or the television, which allowed marketers to reach consumers via a new … More How is digital marketing different from conventional marketing?

Pitfalls marketers should avoid when embracing content aggregation

November 27, 2016

You’re invited to dinner. The hostess serves up a stunning array of delicious dishes that leave you hungrier for the next course. You ask her how she managed this culinary wonder and she informs you that she was able to present this ensemble by ordering the most popular dishes from the most popular food places … More Pitfalls marketers should avoid when embracing content aggregation