SEO and SEM: Trends and implications for Marketing Managers

There are more than 3.6 Billion Internet users as of the moment that this blog is being written (https://www.gwava.com/blog/internet-data-created-daily) and more than 7.8 billion Google searches every day (http://www.statisticbrain.com/google-searches/). I could go on stating such figures, but you get the general idea. There is a staggering amount of content being created, searched for and consumed … More SEO and SEM: Trends and implications for Marketing Managers

How is digital marketing different from conventional marketing?

With the penetration of the Internet, the average time spent online by the Internet user has increased substantially. It would seem only natural that marketers will follow consumers and take to digital media. At first glance- it would seem just like the radio, or the television, which allowed marketers to reach consumers via a new … More How is digital marketing different from conventional marketing?

Importance of screening in Content Aggregation in Digital Marketing

 “Fresh Fish!!! Freshest and cheapest in the whole of Mumbai!!!” – loud goes the fishmongers’ shrill call at the Crawford fish market in Mumbai, cutting through the deafening clamor. You approach the wares on display. Surely, the varied assortment of the seafood on display seems to stand out on account of being the freshest among … More Importance of screening in Content Aggregation in Digital Marketing

Pitfalls marketers should avoid when embracing content aggregation

You’re invited to dinner. The hostess serves up a stunning array of delicious dishes that leave you hungrier for the next course. You ask her how she managed this culinary wonder and she informs you that she was able to present this ensemble by ordering the most popular dishes from the most popular food places … More Pitfalls marketers should avoid when embracing content aggregation